.YOU MAY not realise it, but various fonts elicit different emotions. Serif font styles, with little movements by the end of letters, are often found in publications and also papers. They appear trusted and also reliable. Sans serif typefaces, which are plain, may appear contemporary as well as informal. Graphic congruity offers visitors a sense that they understand where they stand it assists to construct leave. In the case of The Business analyst, it establishes the shade for our journalism.